Felt Bicycles are designed and developed to be the best in the world.

The introduction of a new Felt bicycle comes at the conclusion of a long, thoughtful and rigorous process. The amount of time from initial concept development to a new bike’s arrival at the Bike Bistro shop can take years to complete. Sure, Felt could do things faster and cheaper, but there is good reason for this measured approach.

The life cycle of this design process varies from bike to bike and project to project. In all cases the goal remains the same: to achieve the perfect blend of technological innovation and material combination to achieve that lively feel that’s unique to every Felt bike.

The Felt bicycle story began in the late 1980s when motocross star Johnny O’Mara asked his ace motorcycle mechanic Jim Felt to build him a time trial bike. Jim had a distinct vision of how he could improve on the designs of the time. He focused on optimizing rider position to maximize aerodynamic efficiency. It worked. Johnny immediately started winning races and before long Jim was building bikes for many of the world’s top triathletes.

Since then, the Felt brand has grown far beyond its triathlon roots and today includes a complete bike line that touches all of cycling’s various disciplines.

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